About
Matt has more than 20 years of software engineering experience. He got his start learning Macromedia Flash and PHP, building websites and interactive web experiences for fun, which eventually grew into a freelance career. After engineering roles at several software startups, he built his own consulting business, working directly with clients and through larger firms like IDEO. His projects have ranged from nonprofit work to startup prototypes to campaigns for brands like Jack Daniel's and JPMorgan Chase.
At BOND, a full-service entertainment marketing agency, Matt leads an engineering team that builds experiential marketing stunts for major entertainment companies including Warner Bros., Universal Studios, Paramount, Skydance, Riot Games, 2K Games, and Fortnite. BOND creates campaign assets for major film, TV, and video game releases, from strategy, key art, and movie posters to trailers, social media management, events, and experiential activations.
When Stable Diffusion and ChatGPT arrived in early 2023, they showed Matt what AI models could do, and he was equal parts terrified and amazed. Since then he has gone deep into agentic coding, helped the agency's artists develop complex workflows with generative AI, and now leads AI transformation initiatives across the organization.
Matt joined the AI Working Group in October 2026 after meeting Mark at the Moonshots LIVE Conference in Los Angeles.
"The fear response was exactly the signal that I needed to start digging in, to experiment and understand it, rather than run away from it."
Current work
Agency engineering team
Leads the engineering team at BOND, building experiential marketing stunts for major entertainment brands and driving AI transformation initiatives across the organization.